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How to Target Expensive Keywords in AdWords – On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out what keywords demand the highest costs per click and are most competitive in terms of high search volume. The results of our research, as covered in Wired, TechCrunch, Search Engine Land and other news outlets, are illustrated in an infographic of the most expensive keywords.

Based on our research, the top three most expensive keyword categories in AdWords are:

  • Insurance
  • Loans
  • Mortgage

High-CPC, high-volume keywords in these categories are responsible for 97% of Google’s billions in revenue!

If you’re struggling to compete in a highly competitive keyword category, the PPC best practices are the same as always, except of course, the stakes are 1000x higher if you’re paying on average $50 per click vs. $0.05 per click.

Here are a few tips to consider on how to target expensive keywords in adwords:

Be Specific: Target specific, 3-5 word keywords. Use a keyword tool to generate specific keyword ideas, and use keyword match types to ensure you’re only paying for keywords that are very specific to your business.

Use Negative Keywords: Use a negative keyword tool to help figure out what kinds of words you’re likely to be matched against and weed out keywords that aren’t relevant to your business.

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